Social Media
This topic currently groups 7 published articles across 7 issues.
Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
Heba El Mehelmi • Heba Sadek
Volume 13 Issue 03 · 01 Apr 2019
Purpose- The purpose of this study is to investigate the usage of social customer relationship management (SCRM) and its impact on firm performance in the telecommunication industry particularly the mobile services in E…
Customers’ repurchase decision in the culinary industry: Do the Big-Five personality types matter?
Muhammad Ichwan Musa • Muhammad Ilham Wardhana Haeruddin • M. Ikhwan Maulana Haeruddin
Volume 13 Issue 01 · 03 Oct 2018
This paper aims to explore the Big-Five (5) personality types on customers’ purchase decisions, as it is regarded within the phenomenon of customers’ experienced meaning, which would shape how a person&rsquo…
The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt
Heba Sadek • Sarah Elwy • Mohamed Eldallal
Volume 12 Issue 2 · 19 Jan 2018
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…
Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
Michael C. Cant • Pieter Nel • Johannes A. Wiid • Denisa Hebblethwaite
Volume 12 Issue 1 · 05 Oct 2017
Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and…
Brand awareness of 'generation y' customers towards doughnut retail outlets in India
M.Vasudevan • V.M.Senthilkumar
Volume 11 Issue 4 · 22 Jul 2017
The Research is all about knowing the customers acquiring top of mind recall about doughnut retail outlets in Bangalore city, India through various methods. Once the brand is established in the minds of the consumers, i…
Analysis of archetypal characteristics of social customer relationship management
Karol Jacewicz • June-Suh Cho
Volume 09 Issue 2 · 16 May 2015
Social Customer Relationship Management (SCRM) is a relatively new concept in contemporary marketing studies. Although its general understanding seems to be rather intuitive and simple within business managerial environ…
Fast-food advertising in social media. A case study on Facebook in Egypt
Hazem Rasheed Gaber • Len Tiu Wright
Volume 09 Issue 1 · 09 Nov 2014
The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus gr…