Marketing
This topic currently groups 7 published articles across 7 issues.
Holistic Marketing in Human Resources
Sherien Dajah
Volume 17 Issue 01 · 31 Oct 2022
To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The co…
Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods
Fadye Saud Al Fayad
Volume 14 Issue 02 · 28 Apr 2020
This study has examined the development of multi-channel marketing strategies and solutions that are intended for emerging or developing markets. The specific focus of the research has been on these multi-channel market…
Measuring brand loyalty of consumers towards chicken brands in the KwaZulu-Natal Province of South Africa
CA Bisschoff • M Schmulian
Volume 14 Issue 01 · 29 Sep 2019
Brand loyalty is regularly categorised as one of the most vital drivers for ensuring the long-term sustainability of any organisation. Advantages of having a brand loyal customer base include lower sensitivity to price…
Moderated-mediation investigation on internet marketing and export market growth in the Jordanian export sector
Mohammad Fahmi Al-Zyoud
Volume 13 Issue 01 · 03 Oct 2018
This quantitative research study set out to replicate and extend Bianchi & Mathew’s (2015) findings on the relationship between Internet marketing capabilities and export market growth. In particular, it exami…
South Korea's country personality in Thai consumer's perception: A qualitative study
Kawpong Polyorat • Kullanun Sripongpun
Volume 10 Issue 1 · 04 Nov 2015
Brand personality applies human personality traits to describe a brand. While brand personality has attracted interests from marketing researchers for decades, the application of brand personality to describe a country…
Effects of market infrastructure and poor access to markets on marketing of grains in selected states of Northern Nigeria, West Africa
Faajir Avanenge
Volume 09 Issue 2 · 16 May 2015
This study investigated the effects of market infrastructure and poor access to markets on marketing of grains in selected states of northern Nigeria, West Africa. Data for this study was collected from a sample size of…
Comparing Universitie's perception of what their Students expect and student's expectations
Dr. Supathanish Termsnguanwong
Volume 03 Issue 2 · 24 Feb 2012
This article looks at the awareness of the importance of marketing in four Universities in Chiang Mai. Whilst the study is about marketing the focus is on the awareness of the student’s expectations by the se…