JBRMR
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Topic: service quality

service quality

This topic currently groups 9 published articles across 9 issues.

Topic coverage 18 active archive topics surfaced from published keywords

The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe

Morelight Virima • Maxwell Sandada • Tinashe TR Ndoro • Tinashe Chuchu

Volume 14 Issue 01 · 29 Sep 2019

The purpose of the research was to examine the impact of service quality on customer satisfaction amongst customers in the internet service provision sector of Zimbabwe. In the study, service quality consisted of six di…

An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh

Palto Datta • Peter Fraser • Mohamed Lebcir

Volume 13 Issue 02 · 07 Dec 2018

          The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and cus…

An assessment of youth's perception of the service quality of large food retailers in South Africa

Shaheen Adam • Robertson K. Tengeh • Chris Cupido

Volume 12 Issue 3 · 20 Apr 2018

          All retailers are obliged to compete in an environment which is characterised by increasing competition, uncertain economic conditions and the increasingly sophisti…

Is SERVQUAL an inclusive indicator of SME's service quality advantage during an economic downgrade?A South African case

Carly Prinsloo

Volume 12 Issue 2 · 19 Jan 2018

The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…

Market orientation and performance: The mediating effect of service quality and moderating effect of star rating system

Narentheren Kaliappen • Haim Hilman • Ahmed Abubakar

Volume 11 Issue 3 · 22 Apr 2017

This study examined the effects of market orientation, service quality and star rating system on Malaysian hotel performance. 475 questionnaires distributed to three star and above hotels and 206 completed questionnaire…

The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company

Eman Mohamed Abd-El-Salam • Ayman Yehia Shawky • Tawfik El-Nahas

Volume 08 Issue 1 · 02 Jun 2014

The purpose of this paper is to explore the relationship among corporate image and reputation, service quality, customer satisfaction and customer loyalty through a case analysis on one of the biggest Egyptian company.…