trust
This topic currently groups 9 published articles across 8 issues.
Determinants of Hungarian negotiators’ trust-level
Julia Szoke
Volume 15 Issue 01 · 27 Oct 2020
Trust is considered to be an essential element of effective business relationships. However, it is not easy to build trust as it varies from culture to culture which aspects influence trust-level. Therefore, the purpose…
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
Heba Sadek • Heba El Mehelmi
Volume 14 Issue 03 · 23 Jul 2020
This study measures the impact of customer brand engagement (CBE) on brand satisfaction, loyalty, and trust through the online brand experience in the Egyptian banking sector based on the customers’ perspective. E…
Factors influencing trust in university websites: A survey amongst Generation Y students in South Africa
Marko van Deventer • Heleneze-Tianè Lues
Volume 13 Issue 04 · 02 Jul 2019
Considering the growing number of Generation Y students enrolled at South African higher education institutions (HEIs), and university websites primarily being the first point of reference in sourcing and evaluating inf…
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction
Anshar Daud • Naili Farida • Andriyansah • Mashur Razak
Volume 13 Issue 02 · 07 Dec 2018
The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, inte…
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…
Organizational culture and job satisfaction: a study Of organized retail sector
Sayeeduzzafar Qazi • Mohammad Saleh Miralam • Pretty Bhalla
Volume 12 Issue 1 · 05 Oct 2017
Organizational culture has been characterized as the “glue that holds organizations together”. Culture can support linkages between technology adoption and organizational growth;…
Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia
Dyah Sugandini • Benny Wendry • Muafi
Volume 11 Issue 4 · 22 Jul 2017
This study examined the nature of linkages between the quality relationship, satisfaction and customer loyalty. Furthermore, trust, commitment and involvement of product categories also tested to see its effect on the r…
Trust as a nucleus key for open innovation
Rania A.M. Shamah • Shaymaa M.M. Elsawaby
Volume 09 Issue 1 · 09 Nov 2014
This research aims to provide guidance for the management of supply chains to improve the likelihood and extent of open innovation, and the management of trust with regard to coupling the potential role of the customer,…