Volume 20 Issue 02 (Apr 2026)
Browse the selected issue in a cleaner research-focused reading flow, with article discovery, quick archive movement, and direct access to the full issue PDF.
Impact of heat waves on Spanish tourism demand
This study investigates the impact of heat waves on the redistribution of international tourist flows to sun and beach destinations in Spain, focusing on behavioural changes in travel planning and destination choice. The research aims to assess how extreme weather events, partic…
AI anxiety and consumer identity: Emotional responses to intelligent systems through the identity-aligned emotional model — quantitative evidence from a mediterranean high -uncertainty-avoidance consumer sample
Whether emotional responses to artificial intelligence operate as undifferentiated technology anxiety or as identity-conditioned dimensional patterns has not been systematically tested in naturalistic consumer survey data. This study addresses this gap through quantitative analy…
Failure demand – how part of the total demand can become a burden
The purpose of this exploratory paper is to increase our understanding about demand. In general terms demand can be divided into two categories - positive demand and negative demand. Positive demand generates business, whereas negative demand can mainly be seen as a cost. In ser…