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Social CRM
This topic currently groups 2 published articles across 2 issues.
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18 active archive topics surfaced from published keywords
Topic Article
The impact of the Qatar blockade on customer relationship management
Hassan Abdulla AL-Mannai
Volume 20 Issue 01 · 01 Nov 2025
The 2017 blockade imposed on Qatar by Saudi Arabia, the United Arab Emirates, Bahrain, and Egypt constituted a profound geopolitical crisis that reshaped the country's economic and social landscape. One of the most…
Topic Article
Analysis of archetypal characteristics of social customer relationship management
Karol Jacewicz • June-Suh Cho
Volume 09 Issue 2 · 16 May 2015
Social Customer Relationship Management (SCRM) is a relatively new concept in contemporary marketing studies. Although its general understanding seems to be rather intuitive and simple within business managerial environ…