Analysis of archetypal characteristics of social customer relationship management
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Social Customer Relationship Management (SCRM) is a relatively new concept in contemporary marketing studies. Although its general understanding seems to be rather intuitive and simple within business managerial environments, as the sole name of it induces the usage of Social Media (SM) and data that it contains and constantly produces in company’s Customer Relationship Management (CRM) strategies, scholars still struggle to create its holistic definition or even one unified description and a general list of characteristics. In this paper, we discuss and find deficiencies and incoherencies among researched works and detecting a group of characteristics archetypal to contemporary SCRM.
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Jacewicz, K. & Cho, J. S.. (2015). Analysis of archetypal characteristics of social customer relationship management. Journal of Business and Retail Management Research, Volume 09 Issue 2.
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APA
Jacewicz, K. & Cho, J. S.. (2015). Analysis of archetypal characteristics of social customer relationship management. Journal of Business and Retail Management Research, Volume 09 Issue 2.
MLA
Jacewicz, Karol, and June-suh Cho. "Analysis of archetypal characteristics of social customer relationship management." Journal of Business and Retail Management Research, Volume 09 Issue 2, 2015.
Chicago
Karol Jacewicz and June-suh Cho. "Analysis of archetypal characteristics of social customer relationship management." Journal of Business and Retail Management Research Volume 09 Issue 2 (16 May 2015).
Harvard
Jacewicz, K. & Cho, J. S. (2015) Analysis of archetypal characteristics of social customer relationship management. Journal of Business and Retail Management Research, Volume 09 Issue 2
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