Purchase Intention
This topic currently groups 8 published articles across 7 issues.
Colour and consumer buying behaviour in the UK fashion industry
Anderson Akende Chiboola Mulenga • Palto Datta
Volume 20 Issue 01 · 01 Nov 2025
Purpose: To investigate how colour influences various consumer buying behaviours in the UK fashion industry. Examining how colour impacts consumer purchase intentions and emotional responses, especially in impulsi…
Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry
Thu Kywe Khant Soe • Palto Datta
Volume 19 Issue 01 · 02 Nov 2024
As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…
The influence mechanism of free gift promotion on purchase intention of gifts: A moderated mediation model
Wenguo Shen • Junzhi Xiang
Volume 13 Issue 04 · 02 Jul 2019
Previous research has examined the effects of free gift promotion on purchase intention of the main products, but its effects on purchase intention of products offered as gifts have been neglected. Based on the theory o…
An empirical examination of the factors influencing consumer’s purchase intention toward online shopping
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty • Ku Halim Ku Ariffin • Nurliyana Izzati Binti Mohd Zaini
Volume 13 Issue 04 · 02 Jul 2019
Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to…
Expanding animosity typology as antecedent consumer ethnocentrism toward purchase intentions of foreign products
Ramadania
Volume 13 Issue 02 · 07 Dec 2018
Animosity and Consumer Ethnocentrism is a concept of psychological-social which describes the negative attitude in evaluating foreign products. The aim of this study is to provide empi…
Mobile advertising and its impact on message acceptance and purchase Intention
Mohammed Saleh Salem • Sulaiman Althuwaini • Sufyan Habib
Volume 12 Issue 3 · 20 Apr 2018
Advertising is experiencing rapid technological changes that have led to digitalization of media, consequently resulting in the emergence of new media types, such a…
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…
A closer inspection of the impact of perceived risk on purchase intention of premium private label brands: The effect of age, gender, income and racial group
Justin Beneke
Volume 07 Issue 2 · 23 Jun 2013
Private label brands are undoubtedly risingly in prominence and becoming serious competitors to national brands in the retail sector. This study examiners the effect of key demographics (namely age, gender, income and r…