FMCG
This topic currently groups 4 published articles across 4 issues.
Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy
Vincenzo Basile
Volume 14 Issue 01 · 29 Sep 2019
The post-modern consumer is an entirely new figure and represent one of the strategic factors in terms of consumer beahaviuor and purchase intentions. The studies on grocery retailing industry is considered constantly a…
The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt
Heba Sadek • Sarah Elwy • Mohamed Eldallal
Volume 12 Issue 2 · 19 Jan 2018
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…
Private label brand adoption in South Africa: a qualitative analysis of grocery products using expert opinion
Justin Beneke • Stephen Carter
Volume 10 Issue 1 · 04 Nov 2015
This study considered the adoption of private label brands, with a particular focus on breakfast cereals sold under a retailer’s own label, within the South African grocery sector. A panel of twelve corporate and…
Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab
Erik Wastlund • Poja Shams • Martin Lofgren • Lars Witell • Anders Gustafsson
Volume 05 Issue 1 · 24 Feb 2012
In today’s retail environment, consumer products are increasingly competing for customer’s attention. Research has shown that 60-80% of purchasing decisions are influenced in-store. Thus, packaging that stan…