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repurchasing decision
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Customers’ repurchase decision in the culinary industry: Do the Big-Five personality types matter?
Muhammad Ichwan Musa • Muhammad Ilham Wardhana Haeruddin • M. Ikhwan Maulana Haeruddin
Volume 13 Issue 01 · 03 Oct 2018
This paper aims to explore the Big-Five (5) personality types on customers’ purchase decisions, as it is regarded within the phenomenon of customers’ experienced meaning, which would shape how a person&rsquo…