JBRMR
Online ISSN 2056-6271 ICO Registration Number: ZA522255
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Topic: Retailing

Retailing

This topic currently groups 9 published articles across 9 issues.

Topic coverage 18 active archive topics surfaced from published keywords

How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel

Nidhin VC • Rahul Prakash

Volume 16 Issue 02 · 01 May 2022

In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The appro…

A comparative investigation into the changing use of shopping malls in Germany and South Africa

Roger B Mason • Thomas Dobbelstein • Karen M Corbishley

Volume 13 Issue 04 · 02 Jul 2019

Based on the decline in development of new, and use of existing, shopping malls that is happening in the USA due mainly, it seems, to e-shopping, a comparative study was conducted to investigate perceptions of shopping…

Behavioural segmentation using store scanner data in retailing: Exploration and exploitation in frequently purchased consumer goods markets

Cheng Luo • Oscar de Bruijn • Yu-Wang Chen

Volume 10 Issue 1 · 04 Nov 2015

Consumers treat and react to promotions diversely in terms of their promotion proneness and variety seeking tendency. This paper investigates 589 consumers with 169678 transaction records in the US salt-snack market ran…