grocery
This topic currently groups 2 published articles across 2 issues.
The effect of corporate reputation on retailer brand equity: A study of two South African grocery chains
Justin Beneke • Victoria Chamberlain • Raeesah Chohan • Martin Neethling
Volume 09 Issue 2 · 16 May 2015
In the current economic climate, competition between retailers is high and customers face numerous choices. Smart retailers can learn to manage their corporate reputation and brand equity as strategic tools in the fight…
CSR, SMEs and food retailing: The advantages of being a lesser god
Hillary J. Shaw
Volume 06 Issue 2 · 18 Jun 2012
Large supermarket chains can offer lower prices through economies of scale but their size can be a disadvantage when CSR issues become important because smaller retailers may be more connected to their local community.…