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Retail Shopping Behavior
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Trends in Indian Retail Shopping Behavior-an Empirical Investigation
K. Karthikeyan • R.Rengaraj alias Muralidharan • M. G. Krishna
Volume 05 Issue 1 · 24 Feb 2012
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services, wh…