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Volume 06 Issue 1

Consumer Decision-Making Styles: Relationships with Consumer Alienation

Published: 28 Jan 2013 Issue:Volume 06 Issue 1 Oct 2011 Author details below

David J. Burns

Dept. of Marketing, Xavier University

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Research summary

By understanding the relationship between consumer decision-making style and consumer alienation, insight can be gained into consumers and the manifestations of their wants and needs, especially as it concerns discretionary purchases (which comprise most purchases). Individuals possessing differing consumer decision-making styles are hypothesized to possess differing degrees of alienation from the marketplace. The results support several of the hypotheses. The relationships, however, appear to be more complex than hypothesized. The implications for retailers are discussed.

Article History

Published 28 Jan 2013

How to Cite

Burns, D. J.. (2013). Consumer Decision-Making Styles: Relationships with Consumer Alienation. Journal of Business and Retail Management Research, Volume 06 Issue 1.

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Archive cited by No internal citing article yet
Reference depth 33 sources listed
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APA

Burns, D. J.. (2013). Consumer Decision-Making Styles: Relationships with Consumer Alienation. Journal of Business and Retail Management Research, Volume 06 Issue 1.

MLA

Burns, David J.. "Consumer Decision-Making Styles: Relationships with Consumer Alienation." Journal of Business and Retail Management Research, Volume 06 Issue 1, 2013.

Chicago

David J. Burns. "Consumer Decision-Making Styles: Relationships with Consumer Alienation." Journal of Business and Retail Management Research Volume 06 Issue 1 (28 Jan 2013).

Harvard

Burns, D. J. (2013) Consumer Decision-Making Styles: Relationships with Consumer Alienation. Journal of Business and Retail Management Research, Volume 06 Issue 1

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