assortment optimization
This topic currently groups 2 published articles across 2 issues.
Measuring the impact of assortment change in retail stores using the synthetic control method
Nidhin VC • Rahul Prakash • Safil PM
Volume 18 Issue 02 · 07 May 2024
This study offers an innovative method for evaluating the effects of assortment changes on retail store revenue, employing the Synthetic Control Method (SCM) with Lasso regression. In response to the limitations of rand…
How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel
Nidhin VC • Rahul Prakash
Volume 16 Issue 02 · 01 May 2022
In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The appro…