Case Study
This topic currently groups 2 published articles across 2 issues.
Hostess brands inc.: A case study
Kimberly J. Flanders
Volume 12 Issue 1 · 05 Oct 2017
Hostess Brands, Inc. served as the largest manufacturer and distributor of baked goods products in the United States for decades. Throughout numerous mergers and acquisitions, the compa…
The RFID as an Innovative Technology in Retailing: A Case Study
Susana Garrido Azevedo, PhD • Joao Ferreira, PhD
Volume 03 Issue 1 · 27 Feb 2012
Customers are more demanding in terms of responsiveness, level of service, quality of products and costs. Firms only could reach these goals simultaneously if they invest in new technologies. A new technology that has r…