brand trust
This topic currently groups 5 published articles across 5 issues.
From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love
Heba Abdel Wahab • Sahar Ahmed Nagaty
Volume 20 Issue 01 · 21 Oct 2025
Nostalgia is considered one of the effective marketing instruments used owing to its beneficial influence on consumer behavior toward a brand. Nostalgia emotions might evoke positive experiences, memories and love towar…
Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry
Thu Kywe Khant Soe • Palto Datta
Volume 19 Issue 01 · 02 Nov 2024
As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…
A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia
Ida Hidayanti • Nuryakin • Naili Farida
Volume 12 Issue 3 · 20 Apr 2018
The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study colle…
International brand vs. local brand: an evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers
Nazatul Shima Abdul Rani • Zurinah Suradi
Volume 11 Issue 3 · 22 Apr 2017
This study is an exploratory study that identify brand trust, customer satisfaction, and purchase intention between an international brand and Malaysia/local brand among Malaysian. A set of questionnaires was developed…
Political Brand: trusting a candidate in the age of mistrust
Mirza Ashfaq Ahmed • Suleman Aziz Lodhi • Mirza Naveed Shahzad
Volume 05 Issue 2 · 24 Feb 2012
The mind-set of voters, taking part in general elections of Pakistan has matured over the years. Politically, they have become more aware and at the same time demanding as well. Therefore, it is argued that the politica…