Pakistan.
This topic currently groups 2 published articles across 2 issues.
Opinion-leading role of politically aware consumers
Mirza Ashfaq Ahmed • Suleman Aziz Lodhi
Volume 07 Issue 2 · 23 Jun 2013
In political system, voters belong to diverse nature of communities. These communities have their own particular set of voting behaviors that emerged out from an ongoing social-interaction process. Similarly, their voti…
Political Brand: trusting a candidate in the age of mistrust
Mirza Ashfaq Ahmed • Suleman Aziz Lodhi • Mirza Naveed Shahzad
Volume 05 Issue 2 · 24 Feb 2012
The mind-set of voters, taking part in general elections of Pakistan has matured over the years. Politically, they have become more aware and at the same time demanding as well. Therefore, it is argued that the politica…