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brand attachment
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Topic Article
From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love
Heba Abdel Wahab • Sahar Ahmed Nagaty
Volume 20 Issue 01 · 21 Oct 2025
Nostalgia is considered one of the effective marketing instruments used owing to its beneficial influence on consumer behavior toward a brand. Nostalgia emotions might evoke positive experiences, memories and love towar…