franchise
This topic currently groups 2 published articles across 2 issues.
The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry
Nik Kamariah Nik Mat • Noor Hasmini Abd Ghani • Fader Abdullah • Rusnifaezah Musa
Volume 13 Issue 02 · 07 Dec 2018
The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in…
International brand vs. local brand: an evaluation of brand trust, brand reputation, customer satisfaction and purchase intention of Malaysian customers
Nazatul Shima Abdul Rani • Zurinah Suradi
Volume 11 Issue 3 · 22 Apr 2017
This study is an exploratory study that identify brand trust, customer satisfaction, and purchase intention between an international brand and Malaysia/local brand among Malaysian. A set of questionnaires was developed…