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Political Brand
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Political Brand: trusting a candidate in the age of mistrust
Mirza Ashfaq Ahmed • Suleman Aziz Lodhi • Mirza Naveed Shahzad
Volume 05 Issue 2 · 24 Feb 2012
The mind-set of voters, taking part in general elections of Pakistan has matured over the years. Politically, they have become more aware and at the same time demanding as well. Therefore, it is argued that the politica…