Topic: Customer Relationship Management

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Customer Relationship Management

This topic currently groups 3 published articles across 3 issues.

Topic coverage 18 active archive topics surfaced from published keywords

Topic Article

The impact of the Qatar blockade on customer relationship management

Hassan Abdulla AL-Mannai

Volume 20 Issue 01 · 01 Nov 2025

The 2017 blockade imposed on Qatar by Saudi Arabia, the United Arab Emirates, Bahrain, and Egypt constituted a profound geopolitical crisis that reshaped the country's economic and social landscape. One of the most…

Customer Relationship Management Crisis Management GCC Qatar Blockade Services Marketing Social CRM

Topic Article

The consumer intention to use digital membership cards

Fergyanto E. Gunawan • Inka Sari • Yanfi

Volume 13 Issue 04 · 02 Jul 2019

The study focuses on the consumer perception regarding digital membership card, an trendy instrument in the customer relationship management (CRM). It adopts the Unified Theory of Acceptance of the Use of Technology 2,…

Loyalty Program User Acceptance Mobile Apps Customer Relationship Management

Topic Article

Determinants of Thai Airways passenger trust: A structural equation model analysis

Suchat Lainamngern • Sudaporn Sawmong

Volume 13 Issue 03 · 31 Mar 2019

The authors undertook a study to investigate how customer relationship management (CRM), perceived service quality (PSQ), perceived risk (PER), and passenger expectations (PE) affected Thai Airways passenger trust (PT).…

Customer relationship management legacy airline national carrier perceived quality perceived risk