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User Acceptance
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Topic Article
The consumer intention to use digital membership cards
Fergyanto E. Gunawan • Inka Sari • Yanfi
Volume 13 Issue 04 · 02 Jul 2019
The study focuses on the consumer perception regarding digital membership card, an trendy instrument in the customer relationship management (CRM). It adopts the Unified Theory of Acceptance of the Use of Technology 2,…