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legacy airline
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Topic Article
Determinants of Thai Airways passenger trust: A structural equation model analysis
Suchat Lainamngern • Sudaporn Sawmong
Volume 13 Issue 03 · 31 Mar 2019
The authors undertook a study to investigate how customer relationship management (CRM), perceived service quality (PSQ), perceived risk (PER), and passenger expectations (PE) affected Thai Airways passenger trust (PT).…