loyalty
This topic currently groups 7 published articles across 6 issues.
From digital to loyalty: Unpacking the customer experience in Brazilian FMCG digitally native vertical brands
Wellington José da Silva • Marcelo Caldeira Pedroso • Carlos Afonso Caldeira Filho
Volume 19 Issue 02 · 11 May 2025
Objective: This study aimed to analyze how Brazilian fast-moving consumer goods startups born in digital environments - also known as DNVBs (digitally native vertical brands) - are adopting effective customer experience…
The effect of customer satisfaction in the betting shop on service quality: A UK perspective
Shaheda Akther • Palto Datta
Volume 19 Issue 02 · 08 May 2025
Purpose: This study aims to investigate the relationship between service quality and customer satisfaction within the context of betting shops in the United Kingdom. It does this by outlining the stringent regulations t…
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
Heba Sadek • Heba El Mehelmi
Volume 14 Issue 03 · 23 Jul 2020
This study measures the impact of customer brand engagement (CBE) on brand satisfaction, loyalty, and trust through the online brand experience in the Egyptian banking sector based on the customers’ perspective. E…
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments
Nic S Terblanche
Volume 11 Issue 2 · 29 Jan 2017
Customer loyalty as an outcome holds various advantages for a retailer. It is therefore important that a retailer provides the type and level of retail mix elements for interaction that customers’ des…
Customer relationship management and customer loyalty in Nigerian telecommunication industry
Agbaje Yinusa Toyese
Volume 08 Issue 2 · 02 Jun 2014
This study evaluated customer relationship management in the telecommunication sector in Nigeria and its consequential effect on customer loyalty. Primary data were generated with the aid of structured questionnaire. A…
The Antecedents of online customer satisfaction and customer loyalty
Maria Delarosa Dipta Dharmesti • Sahid Susilo Nugroho
Volume 07 Issue 2 · 23 Jun 2013
The purpose of this study is to know the mediation role of customer satisfaction in the causal relationship between 9 antecedents of customer satisfaction and customer loyalty in the Indonesian online store context. Bas…