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satisfaction antecedents
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Topic Article
The Antecedents of online customer satisfaction and customer loyalty
Maria Delarosa Dipta Dharmesti • Sahid Susilo Nugroho
Volume 07 Issue 2 · 23 Jun 2013
The purpose of this study is to know the mediation role of customer satisfaction in the causal relationship between 9 antecedents of customer satisfaction and customer loyalty in the Indonesian online store context. Bas…