Commitment
This topic currently groups 2 published articles across 2 issues.
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia
Dyah Sugandini • Benny Wendry • Muafi
Volume 11 Issue 4 · 22 Jul 2017
This study examined the nature of linkages between the quality relationship, satisfaction and customer loyalty. Furthermore, trust, commitment and involvement of product categories also tested to see its effect on the r…