Perceived Usefulness
This topic currently groups 5 published articles across 4 issues.
Which consumer attributes influence South African consumers to shop online
KM Makhitha • L van Scheers • C Mogashoa
Volume 13 Issue 04 · 03 Jul 2019
Technology advances such as Internet have changed consumers shopping behaviour and increased South Africa consumers online shopping in the last few years. The purpose of this research paper was to determine the consumer…
The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia
Shahmir Sivaraj Abdullah • Haim Hilman • Rajoo Ramanchandram • Abdullahi Hassan Gorundutse • Nek Kamal Yeop Yunus
Volume 13 Issue 03 · 01 Apr 2019
Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustai…
Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction
Anshar Daud • Naili Farida • Andriyansah • Mashur Razak
Volume 13 Issue 02 · 07 Dec 2018
The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, inte…
Using the technology acceptance model in understanding citizen's behavioural intention to use m-marketing among Jordanian citizen
Mohammad Mahmoud Alzubi • Maged Mustafa Al-Dubai • Mazen Mohammed Farea
Volume 12 Issue 2 · 19 Jan 2018
This study aims to identify and understand factors that affect to acceptance M -marketing among Jordanian citizen. This study integrates technology acceptance model (TAM) with Trust factor. The primary data were collect…
Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt
Noha Bendary • Ibrahim Al-Sahouly
Volume 12 Issue 2 · 19 Jan 2018
This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic sh…