Perceived Quality
This topic currently groups 4 published articles across 4 issues.
Determinants of Thai Airways passenger trust: A structural equation model analysis
Suchat Lainamngern • Sudaporn Sawmong
Volume 13 Issue 03 · 31 Mar 2019
The authors undertook a study to investigate how customer relationship management (CRM), perceived service quality (PSQ), perceived risk (PER), and passenger expectations (PE) affected Thai Airways passenger trust (PT).…
Retailscape: An exploration of the relevant dimensions and their impact on consumer's behavioral intentions
Makarand Upadhyaya • Hatem Mohamed EL-Shishini • Waleed A. Aziz • Vijayesh Kumar
Volume 12 Issue 4 · 04 Jul 2018
Intangibility is a defining characteristic of services. The customer of a service offering is involved in an inexorable search for pre-purchase cues that can reduce his degree of perceived ri…
Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
Justin Beneke
Volume 12 Issue 2 · 19 Jan 2018
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, per…
Level of customer satisfaction: an analysis of Vodacom services in Gauteng province of South Africa.
Akhabue A. Okharedia
Volume 08 Issue 1 · 02 Jun 2014
The principal aim of this research paper is to investigate the factors that influence customer satisfaction in respect of the services rendered by Vodacom in Gauteng province of South Africa. In view of this, the resear…