product quality
This topic currently groups 3 published articles across 3 issues.
The impact of the proliferation of the Israeli products on the performance, sustainability and development of the Palestinian products at the local market
Asri Ahmad Abdalwahab Sammoudi
Volume 14 Issue 01 · 29 Sep 2019
This paper examines the influence of various variables on competing the Israeli products at the Palestinian market. These variables are (competition for quality, corporate management practices, procedures and laws, upda…
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa
Richard Chinomona • Eugine Tafadzwa Maziriri
Volume 12 Issue 1 · 05 Oct 2017
This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa.…