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The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa
Richard Chinomona • Eugine Tafadzwa Maziriri
Volume 12 Issue 1 · 05 Oct 2017
This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa.…