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self-efficacy
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The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry
Nik Kamariah Nik Mat • Noor Hasmini Abd Ghani • Fader Abdullah • Rusnifaezah Musa
Volume 13 Issue 02 · 07 Dec 2018
The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in…