Sales Promotion
This topic currently groups 2 published articles across 2 issues.
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Nova Ch. I. Mamuaya • Aditya Pandowo
Volume 13 Issue 02 · 06 Dec 2018
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosph…
The Impact of Sales Promotion on Consumer Good (A Case Study of Unilever Ghana Limited)
Justice Amoako - Prempeh • Pross Akanyijuku
Volume 03 Issue 1 · 27 Feb 2012
Sales promotion is a key ingredient in marketing campaigns, with designed short term incentive tools aimed at consumers to influence quicker or greater purchase of particular products or services [Kotler]. Several advan…