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intrinsic and extrinsic effects
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The Impact of Sales Promotion on Consumer Good (A Case Study of Unilever Ghana Limited)
Justice Amoako - Prempeh • Pross Akanyijuku
Volume 03 Issue 1 · 27 Feb 2012
Sales promotion is a key ingredient in marketing campaigns, with designed short term incentive tools aimed at consumers to influence quicker or greater purchase of particular products or services [Kotler]. Several advan…