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Hedonic Shopping Motivation
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The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Nova Ch. I. Mamuaya • Aditya Pandowo
Volume 13 Issue 02 · 06 Dec 2018
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosph…