Demographic
This topic currently groups 2 published articles across 2 issues.
A closer inspection of the impact of perceived risk on purchase intention of premium private label brands: The effect of age, gender, income and racial group
Justin Beneke
Volume 07 Issue 2 · 23 Jun 2013
Private label brands are undoubtedly risingly in prominence and becoming serious competitors to national brands in the retail sector. This study examiners the effect of key demographics (namely age, gender, income and r…
Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Justin Beneke • Claire Hayworth • Robyn Hobson • Zeenat Mia
Volume 05 Issue 1 · 24 Feb 2012
Post Apartheid, the South African supermarket industry has rapidly increased in size and stature, and currently resembles a first world retail sector in an emerging market. However, customer satisfaction doesn't app…