Fashion Industry
This topic currently groups 3 published articles across 3 issues.
Colour and consumer buying behaviour in the UK fashion industry
Anderson Akende Chiboola Mulenga • Palto Datta
Volume 20 Issue 01 · 01 Nov 2025
Purpose: To investigate how colour influences various consumer buying behaviours in the UK fashion industry. Examining how colour impacts consumer purchase intentions and emotional responses, especially in impulsi…
Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry
Thu Kywe Khant Soe • Palto Datta
Volume 19 Issue 01 · 02 Nov 2024
As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…
The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry
Rini Setiowati • Hartoyo • Heny K. Daryanto • Bustanul Arifin
Volume 10 Issue 1 · 04 Nov 2015
The purpose of this paper is to investigate factors influencing the adoption of ICT among SMEs, to examine the influence of ICT adoption on marketing capabilities, and to analyze the influence of marketing capabilities…