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Product Innovation
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Topic Article
The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences
Shin-Tien Chen • Bao-Guang Chang
Volume 08 Issue 1 · 02 Jun 2014
Despite much research on the product life cycle (PLC), little research was done on the determinants of the PLC patterns from the point of view of customer behavior and product innovation. Therefore, this study extends p…