The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences
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Despite much research on the product life cycle (PLC), little research was done on the determinants of the PLC patterns from the point of view of customer behavior and product innovation. Therefore, this study extends previous research on the product life cycle to answer the following question what are the effects of consumer preferences and product innovation on the product life-cycle patterns? In order to answer this question, this study surveys a convenience sample of 627 subjects in Taiwan by a self-developed questionnaire and adopts the multinomial logit model to analyze the sample data. The empirical results are showed as below： (1) The higher the level of customers’ preferences for functions of product was, the more probability the shape of product life cycle was “the innovation-ripe patternâ€. (2)The higher the level of product innovation was, the more probability the shape of product life cycle was “the classical-patternâ€. (3)The higher the level of interaction between product innovation and customers’ preferences for economy of product, the more probability the shape of product life cycle was “the cycle-recycle patternâ€.
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How to Cite
Chen, S. T. & Chang, B. G.. (2014). The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences. Journal of Business and Retail Management Research, Volume 08 Issue 1.
Citation Context
APA
Chen, S. T. & Chang, B. G.. (2014). The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences. Journal of Business and Retail Management Research, Volume 08 Issue 1.
MLA
Chen, Shin-tien, and Bao-guang Chang. "The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences." Journal of Business and Retail Management Research, Volume 08 Issue 1, 2014.
Chicago
Shin-tien Chen and Bao-guang Chang. "The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences." Journal of Business and Retail Management Research Volume 08 Issue 1 (02 Jun 2014).
Harvard
Chen, S. T. & Chang, B. G. (2014) The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences. Journal of Business and Retail Management Research, Volume 08 Issue 1
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