Consumer Preference
This topic currently groups 2 published articles across 2 issues.
Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia
Poppy Arsil • Mark Brindal • Kusmantoro Eddy Sularso • Altri Mulyani
Volume 13 Issue 02 · 07 Dec 2018
Spatial factors (rural and urban) might influence consumer preferences towards local food. This study explores and compares consumer preferences for local food in the urban and r…
The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences
Shin-Tien Chen • Bao-Guang Chang
Volume 08 Issue 1 · 02 Jun 2014
Despite much research on the product life cycle (PLC), little research was done on the determinants of the PLC patterns from the point of view of customer behavior and product innovation. Therefore, this study extends p…