Online Retailing
This topic currently groups 2 published articles across 2 issues.
Consumer perception about the influence of online retail service quality on e-satisfaction, moderated by purchase volume and perceived value
DVR.Subrahmanya Sastry.T • B. Madhusudhana Rao
Volume 12 Issue 1 · 05 Oct 2017
The Online retailing as a worldwide medium which is rapidly acquiring emphasis as the most advanced purchasing concept. Online purchasing for various consumers is being recognized as an…
The right pricing strategy for offline retailers when expanding into the online sales channel
Marko Kimpel • Colette Friedrich
Volume 09 Issue 2 · 16 May 2015
The primary aim of this paper is to develop a conceptual framework for the right pricing strategies for offline retailers when expanding in the online sales channel. Despite lots of research of price levels and price di…