pricing strategies
This topic currently groups 2 published articles across 2 issues.
The right pricing strategy for offline retailers when expanding into the online sales channel
Marko Kimpel • Colette Friedrich
Volume 09 Issue 2 · 16 May 2015
The primary aim of this paper is to develop a conceptual framework for the right pricing strategies for offline retailers when expanding in the online sales channel. Despite lots of research of price levels and price di…
The Role of Price as a Determining Factor in Grocery Retail Store Patronage
Professor Ogenyi Omar • Kareem O. Abisoye
Volume 02 Issue 2 · 28 Feb 2012
The purpose of this study is to examine the role price as a determining factor in consumer patronage of grocery retail stores in the United Kingdom. A cross-section of grocery consumers (n = 250) constitutes the sample…