Competitive Advantage
This topic currently groups 12 published articles across 12 issues.
Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry
Thu Kywe Khant Soe • Palto Datta
Volume 19 Issue 01 · 02 Nov 2024
As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…
The Impact of Innovative Marketing on Competitive Advantage in Renewable Energy Companies in Jordan
Sherien Dajah • Mohammed Alshora
Volume 16 Issue 02 · 01 May 2022
This study is aimed to identify the impact of innovative marketing on competitive advantage in the renewable energy sector in Jordan. This study uses descriptive, analytical, and heuristic research methods. The target p…
The Moderating Effect of Entrepreneurial Leadership and Competitive Advantage on the Relationship Between Business Model Innovation and Startup Performance
Joni Phangestu • Ronny Kountur • Dolly A. Prameswari
Volume 14 Issue 03 · 23 Jul 2020
The primary purpose of this study is to study the moderating effect of entrepreneurial leadership and competitive advantage in the relationship between the business model innovation and the performance of the start-up b…
Image management and competitive advantage of manufacturing firms in South-East, Nigeria
Madueke, Daniel C. • Ezenwakwelu, Charity A. • Nwanmuoh, Emmanuel E.
Volume 14 Issue 02 · 28 Apr 2020
The key to acquire a favourable image and reputation is the management of an organisation’s identity. The study examined the effect of corporate social responsibility on organisations’ productivity, it also…
Co-innovation at Mercadona: a radically different and unique innovation model in the retail sector
Miguel Blanco-Callejo • Carmen de Pablos-Heredero
Volume 13 Issue 04 · 03 Jul 2019
The purpose of this paper is to describe through an exploratory case study how the leading retailing company in Spain, Mercadona has been able to generate a set of dynamic capabilities – detection, absorption, int…
“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”
Piyaporn Auemsuvarn
Volume 13 Special Edition · 27 May 2019
Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclus…
Comparative advantages of Kazakhstan assessed by the Balassa Index: consistently competitive exports are limited to raw materials with low added value
Diana Madiyarova • Ainur Amirbekova • Marat Syrlybayev
Volume 12 Issue 3 · 20 Apr 2018
The aim of this study is to determine the competitive advantages of Kazakhstan in trading with other countries based on revealed comparative advantages, in which th…
Is SERVQUAL an inclusive indicator of SME's service quality advantage during an economic downgrade?A South African case
Carly Prinsloo
Volume 12 Issue 2 · 19 Jan 2018
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving c…
Supplier selection criteria used by independent retailers in Johannesburg, South Africa
KM Makhitha
Volume 11 Issue 3 · 22 Apr 2017
The purpose of this paper was to investigate how small independent retailers select their suppliers. Retailers are in the business of buying and selling. What they buy determines their success. It is important to unders…
The investigation of ERP and E-business effects in Thailand: A resource based view
Khajit Konthong • Pimgarn Suwan-natada • Amarit Sompong
Volume 11 Issue 1 · 27 Oct 2016
Formulated on resource based view of the firm, the purpose of this study is to investigate the effects of enterprise resource planning system (ERP) adoption within the firm and e-business between firm and business partn…
Public Relations: An Alternative Communication Strategy for Achieving Competitive Advantage in Business Organisations
Dr Emmanuel Orakwue • Nicholas Gyambrah-Adaefie • Alex Kweku Hammond
Volume 01 Issue 1 · 29 Feb 2012
This paper reviews the concept of communication strategies used in business organisations. The article explores the relevant literature that underpins the concept of public relations in terms of its objectives. It revie…
Where is the real craic? A resource-based view of authenticity in Irish pubs
Rodney C. Runyan, Ph.D.
Volume 03 Issue 2 · 24 Feb 2012
A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitiv…