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Corporate advertising
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Topic Article
Public Relations: An Alternative Communication Strategy for Achieving Competitive Advantage in Business Organisations
Dr Emmanuel Orakwue • Nicholas Gyambrah-Adaefie • Alex Kweku Hammond
Volume 01 Issue 1 · 29 Feb 2012
This paper reviews the concept of communication strategies used in business organisations. The article explores the relevant literature that underpins the concept of public relations in terms of its objectives. It revie…