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Co-innovation
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Topic Article
Co-innovation at Mercadona: a radically different and unique innovation model in the retail sector
Miguel Blanco-Callejo • Carmen de Pablos-Heredero
Volume 13 Issue 04 · 03 Jul 2019
The purpose of this paper is to describe through an exploratory case study how the leading retailing company in Spain, Mercadona has been able to generate a set of dynamic capabilities – detection, absorption, int…