structural equation modelling
This topic currently groups 2 published articles across 2 issues.
Measuring work engagement strategies and employees’ behavioural outcomes in Nigerian Universities
Falola H.O • Oludayo O.A • Igbinoba E.E • Salau O.P • Borishade T.T
Volume 13 Issue 02 · 07 Dec 2018
Institutions of higher learning in the modern and highly competitive academic environment compete to drive work engagement and explore possible means by which employees can develop and…
New Insights into Store Brand Equity: a Model for Retailer's brands
Monica Gomez • Angel Fernandez • Luis RubioLuis Rubio
Volume 03 Issue 2 · 24 Feb 2012
The measurement of brand equity has been one of the most important issues for both academic and marketing practitioners in the last fifteen years. Brand equity is a concept typically applied to the study of national bra…