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national brands
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Topic Article
New Insights into Store Brand Equity: a Model for Retailer's brands
Monica Gomez • Angel Fernandez • Luis RubioLuis Rubio
Volume 03 Issue 2 · 24 Feb 2012
The measurement of brand equity has been one of the most important issues for both academic and marketing practitioners in the last fifteen years. Brand equity is a concept typically applied to the study of national bra…