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point-of-purchase marketing
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Topic Article
Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab
Erik Wastlund • Poja Shams • Martin Lofgren • Lars Witell • Anders Gustafsson
Volume 05 Issue 1 · 24 Feb 2012
In today’s retail environment, consumer products are increasingly competing for customer’s attention. Research has shown that 60-80% of purchasing decisions are influenced in-store. Thus, packaging that stan…