perception
This topic currently groups 3 published articles across 3 issues.
The stakeholders’ perspective of the digital transformation phenomenon
Shobha Harebasur
Volume 18 Issue 01 · 30 Dec 2023
Digital transformation is the most buzzing topic, widely discussed among all business practitioners as well in academia, as every business sector is largely at the precipice of adapting itself to the dynamic evolution o…
Coloring consumer`s psychology using different shades the role of perception of colors by consumers in consumer decision making process: a micro study of select departmental stores in Mumbai city, India
Daivata Patil
Volume 07 Issue 1 · 18 Jul 2013
Color plays a significant role in triggering emotions in people. The current research studied the role of perception of colors in consumer decision making process. The study focuses on how the departmental stores by usi…
Perception of Home Loan Borrowers: A Demographic Study
Ms. Tarika Singh • Ms. Seema Mehta • Mr. Nishchaya Vaswani • Mr. Piyush Mangal
Volume 02 Issue 2 · 28 Feb 2012
Owning one’s own home is one of the defining elements of the Indian dream. But, only a few years ago, this part of the dream seemed to be fading away. After 50 years of continuous progress, homeowners…