Perception of Home Loan Borrowers: A Demographic Study
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Owning one’s own home is one of the defining elements of the Indian dream. But, only a few years ago, this part of the dream seemed to be fading away. After 50 years of continuous progress, homeownership has become achievable, and the Nation’s home-ownership rate has risen. Making homeownership more attainable has become the goal of banking and non Banking Financial Institutions. A prerequisite for consumers to make good decisions is to have all the relevant information about the decision at hand. Decisions are taken on the basis of the perception individual has. Addressing this issue, the purpose of this study is to investigate what perception consumers have when they search for information, particularly when looking for a home loan. The study has made an attempt to find out the underlying factors of perception of Home Loan borrowers. Also the study has compared the difference in the perception among different age and income groups. The insights gained from this analysis will guide individuals to more effective ways to help consumers choose a home loan, and, will also act as a guide for Home loan providers to know on what basis perception is formed
Article History
How to Cite
Singh, M. T., Mehta, M. S., Vaswani, M. N., & Mangal, M. P.. (2012). Perception of Home Loan Borrowers: A Demographic Study. Journal of Business and Retail Management Research, Volume 02 Issue 2.
Citation Context
APA
Singh, M. T., Mehta, M. S., Vaswani, M. N., & Mangal, M. P.. (2012). Perception of Home Loan Borrowers: A Demographic Study. Journal of Business and Retail Management Research, Volume 02 Issue 2.
MLA
Singh, Ms. Tarika, et al.. "Perception of Home Loan Borrowers: A Demographic Study." Journal of Business and Retail Management Research, Volume 02 Issue 2, 2012.
Chicago
Ms. Tarika Singh, Ms. Seema Mehta, Mr. Nishchaya Vaswani, and Mr. Piyush Mangal. "Perception of Home Loan Borrowers: A Demographic Study." Journal of Business and Retail Management Research Volume 02 Issue 2 (28 Feb 2012).
Harvard
Singh, M. T., Mehta, M. S., Vaswani, M. N., & Mangal, M. P. (2012) Perception of Home Loan Borrowers: A Demographic Study. Journal of Business and Retail Management Research, Volume 02 Issue 2
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(en.wikipedia.org/wiki/Loan) (01-april-2007)
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